Naughty Bear (2010)
Naughty Bear - Launch in Italy (2010) Strategy, Social Media, Graphics, Contest and promo.
Naughty Bear - Launch in Italy (2010)
Strategy, Social Media, Graphics, Contest and promo.
 
 
Details:
Strategy & mood for launch & editorial planning  
Configuration and management social media profiles
Graphics and Digital Arts 
Social Media promo
Web Banner
Cover up
Original Homepage
Strategy for game and character: references about psycology and general mood
Cross-media strategy: personal blog, facebook fan page - with Fake hilarious info (in the name of the mood), Twitter, Tumblr, Youtube (for promo video, concept and mini-clip), Blip.fm (soundtrack selection for players), Flickr (Graphics and Screenshot Album), Linkedin "professional" account - with Fake hilarious info (in the name of the mood), etc...
Facebook (sample with promo card)
Blip.fm (sample)
to increase popularity character through music
Community (Screenshot: Habbo Network - sample)
were created multiple accounts of numerous promotional and target community (players)
Social Media Identity and Reputation: On Facebook and Twitter the character interacted with other users impersonating the mood of the game and using phrases of the script of the original game

Content Management (screenshot: tumblr dashboard);
to make viral Naughty Bear's accounts we have collected and reblogged content, images and video very much appreciated by users (pop culture, cartoons/cinema/others celebrities, funny videos, lol gif etc ..)
Creative Contest: To enhance the appeal of the character and his score viral we organized a creative promotional contest that generated in less than 30 days (in August), more than 80 creative proposals (the contest requider a personal concept arts of the mood of the game).
 
Digital Promo Arts: to improve the aesthetic appeal of the product have been developed a series of concept based on original artwork available to the team.

First color choice: yellow dominant to get maximum online visibility.
Wallpaper (yellow version) - sample
Desktop and mobile themes (were developed more than 12 different themes inspired by the mood)
Sample promo for Wallpapers themes (classic version)
Sample promo for Wallpapers themes (Zombie version)
Gallery of themes (sample)
Gallery promo, mood and banners (sample)
Promo Cover, Mash-up and ironic Digital Art
Promo Cover, Mash-up and ironic Digital Art
Sample: Fake CNN Flash News - Original news dedicated to the Eyjafjöll volcano
Promo Cover, Mash-up and ironic Digital Art
Sample: image from "Resident Evil" movie
Promo Cover, Mash-up and ironic Digital Art
Sample: scene from "the Mist"
Promo Cover, Mash-up and ironic Digital Art
Sample: scene from "shadow of the colossus"
Promo Cover, Mash-up and ironic Digital Art
Sample: promo set for Tv Serial "Lost" 
Promo Cover, Mash-up and ironic Digital Art
Sample: screen from "twitter down" with most (with the famous whale that often infuriated users)
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