Nanokill (strategy guide)
Nanokill (strategy guide) - summer 2012 The pilot project "nanokill" mosquito required the development of an alternative agressive strategy for advertising compared to its competitors.
Nanokill (strategy guide) - summer 2012
 
The pilot project "nanokill" mosquito required the development of an alternative agressive strategy for advertising compared to its competitors.
 
The strategy has been designed on this levels:
- Development logo and identity online (brand, wordpress website, graphics, social media)
- Creating fictional character (strategy: "character" versus "brand") and his bio reference
- Management of non-conventional brand and content (fun images, videos, animation, games, etc..)
- Relationship with Target user groups on facebook (people who hate mosquitoes)
- Editorial plan (day by day)
- Free games online about "mosquitos" (via Facebook App)
 
Mood & Keywords:
humor, fun, relationship with users, passion "blood"
 
Details:
Launch campaign: July 2012
Duration test campaign: 2 months
Advertising Budget: € 150

Community Management: Astrella Consalvo
Character study ("mosquito" from stockimage service)
Facebook fanpage with games and twitter apps
Game (sample)
Content Gallery for Editorial plan (samples)
Gallery contents from editorial plan (search for keyword "mosquito" on all the main channels: Tumblr, Facebook, Twitter, Google+, Pinterest, Google Search, Behance Network, Stumble Upon, Digg, Reddit, etc..)
Identity Slide for worpdress website (sample)
Fake user page (with funny false facts about)
Cover for Ascario's personal page
Funny Personal Bio from Ascario's personal page
Ascario's active target groups
Group created by Ascario on the keyword "blood"
(group of fans of horror: Ascario talks about his "friends" - famous horror movie character it love blood like ascanio)
Newsletter (sample)
E-card (sample)
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